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Innovation&Hurdles/BusinessPlanning
[INH03-105] '매트리스 커버' 관련 주요 키워드 분석(5) - BRAService
inhae 2024. 3. 15. 06:45온라인 마켓에서 판매되고 있는 '매트리스 커버(Mattress cover)' 중에서 임의의 상품에 대해,
사용자의 리뷰 데이터를 기반으로 긍정적인 속성과 부정적인 속성, 정보성 속성으로 구분하여
각각의 속성에 대해 사용자가 표현한 키워드의 빈도를 분석함
[목차]
- 평점 분포
- 평점별 키워드 분석
- 속성별 키워드 분석
[평점 분포]
Score | ReviewNumber |
All | 8013 |
1 | 36 |
2 | 65 |
3 | 402 |
4 | 1358 |
5 | 6152 |
[평점별 키워드 분석]
구분 | 내용 |
평점 전체 |
[('배송', 1096), ('용기', 852), ('사이즈', 821), ('색상', 807), ('커버', 623), ('침대', 536), ('가격', 460), ('촉감', 440), ('생각', 410), ('달', 407), ('매트리스', 386), ('세탁', 289), ('아주', 288), ('주문', 249), ('대비', 230), ('느낌', 220), ('마음', 218), ('아이', 212), ('조금', 210), ('그레이', 206), ('화면', 201), ('싱글', 193), ('패드', 184), ('가성', 180), ('구입', 172), ('색깔', 165), ('재질', 163), ('누빔', 159), ('사진', 142), ('매트', 135), ('그냥', 132), ('방수', 130), ('품질', 123), ('순면', 123), ('색감', 122), ('아들', 121), ('색도', 119), ('만족', 113), ('무난', 113), ('듭니', 112), ('슈퍼', 109), ('약간', 106), ('하나', 94), ('크기', 84), ('살짝', 82), ('원단', 82), ('소재', 81), ('이불', 81), ('두께', 78), ('추천', 77), ('이즈', 77), ('핑크', 75), ('먼지', 72), ('정말', 71), ('냄새', 69), ('정도', 67), ('바느질', 67), ('컬러', 67), ('보풀', 67), ('다음', 66), ('완전', 65), ('다른', 64), ('맘', 61), ('더', 58), ('포장', 56), ('바로', 55), ('쓰기', 55), ('정사', 55), ('건조기', 54), ('의사', 54), ('것', 54), ('기숙사', 53), ('화이트', 50), ('부분', 49), ('감촉', 49), ('흰색', 49), ('처음', 48), ('높이', 48), ('번창', 47), ('보고', 47), ('선택', 46), ('처리', 46), ('아이방', 46), ('고무줄', 44), ('그대로', 44), ('회색', 44), ('마감', 44), ('최고', 44), ('고정', 43), ('모두', 43), ('걱정', 42), ('질감', 42), ('보라색', 41), ('추가', 40), ('밴드', 39), ('박음질', 39), ('후기', 39), ('싸이', 39), ('성비', 38), ('부모님', 38)] |
평점 5점 |
[('배송', 870), ('용기', 723), ('색상', 600), ('사이즈', 589), ('커버', 491), ('침대', 440), ('촉감', 334), ('달', 323), ('가격', 320), ('매트리스', 293), ('아주', 256), ('생각', 250), ('마음', 181), ('세탁', 179), ('주문', 175), ('아이', 174), ('대비', 151), ('가성', 145), ('구입', 140), ('재질', 136), ('그레이', 135), ('패드', 133), ('싱글', 130), ('느낌', 130), ('화면', 128), ('색깔', 121), ('조금', 109), ('사진', 104), ('색도', 104), ('누빔', 102), ('품질', 98), ('방수', 98), ('듭니', 98), ('매트', 95), ('순면', 92), ('색감', 91), ('만족', 91), ('아들', 90), ('슈퍼', 73), ('이불', 70), ('하나', 70), ('추천', 66), ('핑크', 61), ('무난', 60), ('크기', 59), ('약간', 58), ('두께', 58), ('맘', 57), ('이즈', 56), ('소재', 55), ('원단', 54), ('완전', 52), ('정말', 52), ('다음', 51), ('살짝', 50), ('컬러', 47), ('그냥', 47), ('번창', 44), ('의사', 44), ('건조기', 42), ('것', 42), ('기숙사', 41), ('바로', 41), ('정사', 41), ('바느질', 41), ('최고', 41), ('아이방', 41), ('다른', 40), ('더', 40), ('먼지', 38), ('포장', 37), ('걱정', 36), ('높이', 36), ('감촉', 36), ('쓰기', 36), ('흰색', 35), ('질도', 35), ('모두', 35), ('고무줄', 34), ('화이트', 34), ('회색', 34), ('질감', 34), ('부모님', 34), ('그대로', 33), ('고정', 33), ('처음', 32), ('보풀', 32), ('성비', 32), ('보고', 32), ('냄새', 32), ('보라색', 32), ('매우', 31), ('정도', 30), ('밴드', 29), ('면도', 29), ('싸이', 29), ('여기', 28), ('블루', 28), ('사서', 28), ('예정', 27)] |
평점 1점 |
[('세탁', 12), ('보풀', 8), ('그냥', 6), ('그레이', 6), ('순면', 5), ('판매', 5), ('정도', 4), ('커버', 4), ('얼룩', 4), ('침대', 4), ('화면', 4), ('다른', 4), ('하나', 4), ('색상', 4), ('교환', 4), ('문제', 3), ('매트리스', 3), ('배송', 3), ('확인', 3), ('엉망', 3), ('문의', 3), ('답변', 3), ('주문', 3), ('사진', 3), ('진짜', 3), ('방수', 2), ('자마자', 2), ('생각', 2), ('다시', 2), ('슈퍼', 2), ('싱글', 2), ('구입', 2), ('마감', 2), ('품질', 2), ('보고', 2), ('정말', 2), ('선물', 2), ('전체', 2), ('생활환경', 2), ('작성', 2), ('가격', 2), ('개', 2), ('후', 2), ('처리', 2), ('바느질', 2), ('별로', 2), ('원단', 2), ('박음질', 2), ('절때', 2), ('달', 2), ('달라', 2), ('구려', 2), ('재질', 2), ('밀도', 1), ('혹시', 1), ('마음', 1), ('둘', 1), ('조건', 1), ('온도', 1), ('살짝', 1), ('줄기', 1), ('걱정', 1), ('남편', 1), ('팔이', 1), ('억지로', 1), ('보통', 1), ('줄', 1), ('설치', 1), ('꼭', 1), ('실수', 1), ('확', 1), ('것', 1), ('처럼', 1), ('후기', 1), ('싸이', 1), ('용기', 1), ('섬유', 1), ('유연제', 1), ('저', 1), ('정전기', 1), ('중단', 1), ('실밥', 1), ('나', 1), ('처음', 1), ('실물', 1), ('완전', 1), ('쓰레기', 1), ('한번', 1), ('면', 1), ('나일론', 1), ('크게', 1), ('게시', 1), ('아이', 1), ('이불', 1), ('저번', 1), ('자국', 1), ('이번', 1), ('풀림', 1), ('정상', 1), ('어이', 1)] |
[속성별 키워드 분석]
구분 | 내용 |
긍정 속성 |
[('색상', 277), ('사이즈', 231), ('배송', 195), ('촉감', 156), ('가격', 122), ('커버', 102), ('매트리스', 90), ('가능', 82), ('느낌', 61), ('침대', 60), ('마음', 59), ('부드러움', 55), ('재질', 51), ('소재', 49), ('화면', 49), ('대비', 46), ('색깔', 45), ('누빔', 43), ('색감', 42), ('세탁', 41), ('품질', 36), ('가성', 35), ('패드', 34), ('방수', 32), ('순면', 32), ('크기', 31), ('그레이', 31), ('디자인', 30), ('컬러', 30), ('싱글', 29), ('아이', 28), ('매트', 26), ('원단', 26), ('높이', 26), ('기능', 24), ('사진', 24), ('만족', 22), ('생각', 22), ('이즈', 22), ('두께', 20), ('매우', 19), ('바느질', 18), ('이불', 18), ('무난', 18), ('질감', 18), ('주문', 17), ('감촉', 17), ('적합', 17), ('보임', 16), ('밀리', 16), ('밴드', 16), ('정사', 16), ('어울림', 15), ('처리', 15), ('보라색', 15), ('아들', 14), ('고정', 14), ('아주', 14), ('포장', 14), ('약간', 14), ('화이트', 13), ('고무줄', 13), ('수', 13), ('핑크', 12), ('면도', 12), ('쿠션', 11), ('슈퍼', 11), ('다른', 11), ('편안함', 11), ('필요', 10), ('전체', 10), ('피부', 9), ('만족도', 9), ('부분', 9), ('밴딩', 9), ('설명', 9), ('건조', 9), ('살짝', 9), ('회색', 9), ('네이비', 9), ('흰색', 9), ('신하', 9), ('맞춤', 8), ('효과', 8), ('핑크색', 8), ('냄새', 8), ('쓰기', 8), ('성능', 8), ('연한', 8), ('마감', 8), ('움', 8), ('우수', 7), ('강아지', 7), ('먼지', 7), ('용감', 7), ('박음질', 7), ('고무밴드', 7), ('모두', 7), ('타이', 7), ('일치', 7)] |
부정 속성 |
[('색상', 133), ('조금', 108), ('사이즈', 88), ('세탁', 66), ('커버', 54), ('느낌', 50), ('매트리스', 47), ('언급', 42), ('그레이', 38), ('침대', 34), ('사진', 33), ('약간', 32), ('살짝', 30), ('패드', 30), ('냄새', 30), ('먼지', 29), ('명시', 29), ('생각', 28), ('어려움', 26), ('아쉬움', 23), ('보풀', 23), ('배송', 22), ('누빔', 22), ('화면', 22), ('주문', 20), ('싱글', 19), ('것', 19), ('매트', 18), ('필요', 18), ('부분', 17), ('촉감', 17), ('추가', 17), ('실제', 16), ('가격', 15), ('수', 15), ('확인', 14), ('해당', 14), ('연한', 14), ('크기', 14), ('보임', 14), ('문장', 13), ('처음', 13), ('두께', 13), ('흰색', 13), ('하늘색', 13), ('함', 13), ('대한', 12), ('실밥', 12), ('품질', 12), ('발생', 12), ('선택', 12), ('자주', 11), ('컬러', 11), ('순면', 11), ('박음질', 11), ('처리', 11), ('화이트', 11), ('슈퍼', 10), ('방수', 10), ('별로', 10), ('소재', 10), ('얼룩', 10), ('미정', 10), ('핑크', 9), ('부족함', 9), ('재질', 9), ('기대', 9), ('표현', 9), ('마감', 9), ('건조기', 8), ('전이', 8), ('기능', 8), ('색깔', 8), ('타이', 8), ('상태', 8), ('회색', 8), ('경우', 8), ('다른', 8), ('구체', 7), ('잘못', 7), ('풀림', 7), ('바느질', 7), ('오염', 7), ('걱정', 7), ('밀림', 7), ('남', 7), ('고무줄', 6), ('도착', 6), ('색감', 6), ('소리', 6), ('길이', 6), ('실수', 6), ('높이', 6), ('부족', 6), ('비교', 6), ('보랏빛', 6), ('정도', 6), ('민트', 6), ('더블', 6), ('면', 6)] |
정보 속성 |
[('색상', 178), ('커버', 173), ('사이즈', 164), ('가능', 137), ('침대', 129), ('매트리스', 110), ('세탁', 99), ('예정', 97), ('주문', 65), ('아이', 62), ('추가', 62), ('가격', 57), ('그레이', 55), ('싱글', 54), ('촉감', 54), ('패드', 53), ('배송', 52), ('느낌', 50), ('마음', 46), ('구입', 45), ('적합', 45), ('추천', 44), ('의사', 42), ('다른', 41), ('소재', 39), ('매트', 36), ('만족', 34), ('슈퍼', 34), ('누빔', 34), ('방수', 33), ('재질', 29), ('필요', 27), ('아들', 26), ('부드러움', 24), ('대비', 24), ('품질', 23), ('매우', 23), ('순면', 20), ('의향', 20), ('고려', 20), ('선택', 19), ('제공', 19), ('가성', 18), ('화면', 18), ('이불', 18), ('중', 18), ('다음', 17), ('기숙사', 16), ('대한', 16), ('사진', 16), ('개', 16), ('조금', 15), ('크기', 15), ('전체', 15), ('전반', 15), ('건조기', 15), ('두께', 14), ('색깔', 14), ('권장', 14), ('흰색', 14), ('기능', 13), ('디자인', 13), ('일반', 13), ('확인', 13), ('교환', 13), ('선물', 13), ('회색', 13), ('것', 13), ('여름', 12), ('요약', 12), ('보임', 12), ('이즈', 12), ('냄새', 12), ('먼지', 12), ('수', 12), ('교체', 11), ('부모님', 11), ('번창', 11), ('실제', 11), ('아이방', 11), ('어울림', 11), ('설명', 11), ('포함', 11), ('블루', 11), ('더', 11), ('생각', 10), ('차콜', 10), ('효과', 10), ('자주', 10), ('구성', 10), ('고정', 10), ('긍정', 10), ('표현', 10), ('바느질', 10), ('하늘색', 10), ('아주', 10), ('컬러', 10), ('후', 10), ('움', 10), ('함', 10)] |
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