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Innovation&Hurdles/BusinessPlanning
[INH03-105] '매트리스 커버' 관련 주요 키워드 분석(4) - BRAService
inhae 2024. 3. 14. 06:45온라인 마켓에서 판매되고 있는 '매트리스 커버(Mattress cover)' 중에서 임의의 상품에 대해,
사용자의 리뷰 데이터를 기반으로 긍정적인 속성과 부정적인 속성, 정보성 속성으로 구분하여
각각의 속성에 대해 사용자가 표현한 키워드의 빈도를 분석함
[목차]
- 평점 분포
- 평점별 키워드 분석
- 속성별 키워드 분석
[평점 분포]
Score | ReviewNumber |
All | 2000 |
1 | 12 |
2 | 13 |
3 | 88 |
4 | 346 |
5 | 1541 |
[평점별 키워드 분석]
구분 | 내용 |
평점 전체 |
[('사이즈', 288), ('색상', 262), ('배송', 236), ('커버', 204), ('침대', 151), ('매트리스', 150), ('가격', 149), ('생각', 119), ('촉감', 115), ('세탁', 96), ('색깔', 76), ('아주', 75), ('누빔', 74), ('가성', 73), ('주문', 71), ('아이', 70), ('대비', 68), ('재질', 64), ('화면', 63), ('싱글', 60), ('마음', 57), ('구입', 55), ('이불', 54), ('알러지', 54), ('품질', 52), ('느낌', 52), ('순면', 51), ('조금', 51), ('색감', 50), ('하나', 48), ('그레이', 47), ('먼지', 45), ('색도', 43), ('아들', 39), ('케어', 37), ('진드기', 34), ('사진', 33), ('매트', 33), ('정말', 32), ('걱정', 32), ('건조기', 31), ('패드', 31), ('방지', 31), ('원단', 31), ('이즈', 30), ('만족', 30), ('크기', 30), ('기숙사', 30), ('약간', 29), ('듭니', 28), ('피부', 27), ('여름', 26), ('그냥', 26), ('정사', 25), ('완전', 25), ('무난', 25), ('바로', 24), ('슈퍼', 24), ('한번', 23), ('부분', 23), ('컬러', 23), ('소재', 23), ('보고', 22), ('분위기', 22), ('냄새', 21), ('화이트', 21), ('추천', 21), ('바느질', 20), ('매우', 20), ('교체', 19), ('처음', 18), ('면도', 18), ('감촉', 18), ('핑크', 18), ('쓰기', 18), ('일단', 17), ('보풀', 17), ('좀', 17), ('흰색', 16), ('박음질', 16), ('모두', 16), ('더', 16), ('진짜', 15), ('마감', 15), ('고무줄', 15), ('기분', 15), ('싸이', 15), ('높이', 15), ('것', 15), ('세탁기', 14), ('정도', 14), ('다시', 14), ('그대로', 14), ('차콜', 14), ('두께', 14), ('맘', 14), ('살짝', 13), ('겨우', 13), ('처리', 13), ('홑겹', 13)] |
평점 5점 |
[('사이즈', 210), ('색상', 198), ('배송', 187), ('커버', 174), ('침대', 121), ('매트리스', 118), ('가격', 108), ('촉감', 94), ('아주', 69), ('가성', 67), ('생각', 63), ('세탁', 63), ('아이', 57), ('주문', 56), ('누빔', 54), ('색깔', 54), ('마음', 50), ('알러지', 49), ('구입', 49), ('이불', 48), ('대비', 48), ('품질', 46), ('재질', 46), ('화면', 46), ('순면', 43), ('하나', 42), ('색감', 42), ('색도', 37), ('먼지', 36), ('싱글', 36), ('느낌', 35), ('케어', 35), ('아들', 33), ('그레이', 32), ('진드기', 31), ('정말', 30), ('방지', 30), ('걱정', 27), ('조금', 27), ('만족', 26), ('듭니', 26), ('피부', 25), ('사진', 25), ('기숙사', 24), ('원단', 24), ('컬러', 23), ('크기', 23), ('바로', 22), ('완전', 22), ('여름', 22), ('매트', 22), ('이즈', 21), ('분위기', 21), ('패드', 21), ('정사', 20), ('추천', 19), ('화이트', 18), ('약간', 18), ('무난', 18), ('보고', 17), ('매우', 17), ('감촉', 17), ('소재', 17), ('교체', 16), ('부분', 16), ('면도', 16), ('한번', 15), ('일단', 15), ('진짜', 15), ('모두', 15), ('더', 15), ('맘', 15), ('바느질', 14), ('기분', 14), ('건조기', 14), ('슈퍼', 14), ('마감', 13), ('홑겹', 13), ('세탁기', 12), ('차콜', 12), ('아이방', 12), ('드네', 12), ('박음질', 12), ('싸이', 12), ('핑크', 12), ('두께', 12), ('것', 12), ('냄새', 11), ('포장', 11), ('처리', 11), ('그대로', 11), ('사서', 10), ('안심', 10), ('처음', 10), ('이번', 10), ('흰색', 10), ('보풀', 10), ('디자인', 10), ('다음', 10), ('보라색', 10)] |
평점 1점 |
[('사이즈', 10), ('매트리스', 3), ('색상', 2), ('여름', 2), ('그냥', 2), ('느낌', 2), ('그레이', 2), ('확인', 2), ('벌써', 1), ('구성', 1), ('배송', 1), ('거기', 1), ('화면', 1), ('별로', 1), ('처음', 1), ('달라', 1), ('실망', 1), ('쓰기', 1), ('재질', 1), ('레몬', 1), ('크림', 1), ('실제', 1), ('오렌지색', 1), ('베이지', 1), ('색인', 1), ('세탁', 1), ('주문', 1), ('라이트', 1), ('수퍼', 1), ('싱글', 1), ('좀', 1), ('억지로', 1), ('타이', 1), ('길이', 1), ('의사', 1), ('작고', 1), ('이불', 1), ('순면', 1), ('커버', 1), ('교환', 1), ('요청', 1), ('며칠', 1), ('다시', 1), ('잘못', 1), ('대응', 1), ('또', 1), ('모로', 1), ('화가', 1), ('나중', 1), ('다른', 1), ('생각', 1), ('오늘', 1), ('아예', 1), ('정말', 1), ('최악', 1)] |
[속성별 키워드 분석]
구분 | 내용 |
긍정 속성 |
[('색상', 85), ('사이즈', 83), ('배송', 59), ('가격', 47), ('촉감', 45), ('매트리스', 42), ('커버', 41), ('가능', 33), ('세탁', 26), ('순면', 26), ('누빔', 25), ('알러지', 23), ('소재', 22), ('침대', 21), ('재질', 19), ('케어', 19), ('화면', 18), ('방지', 17), ('크기', 16), ('색감', 16), ('진드기', 16), ('색깔', 15), ('마음', 14), ('먼지', 14), ('가성', 14), ('느낌', 13), ('피부', 13), ('대비', 13), ('품질', 13), ('부드러움', 12), ('아이', 12), ('디자인', 11), ('효과', 11), ('기능', 11), ('싱글', 11), ('그레이', 9), ('매우', 8), ('박음질', 8), ('보임', 8), ('편안함', 8), ('원단', 8), ('컬러', 7), ('보라색', 7), ('이즈', 7), ('처리', 7), ('바로', 7), ('밴드', 6), ('포장', 6), ('바느질', 6), ('매트', 6), ('감촉', 6), ('핑크', 6), ('정사', 6), ('패드', 6), ('어울림', 6), ('저렴', 5), ('용감', 5), ('분위기', 5), ('냄새', 5), ('아주', 5), ('마감', 5), ('보풀', 5), ('두께', 5), ('이불', 5), ('밀림', 5), ('기분', 5), ('여름', 5), ('실제', 4), ('집안', 4), ('고급', 4), ('착용', 4), ('자극', 4), ('침실', 4), ('인테리어', 4), ('고무줄', 4), ('선택', 4), ('적합', 4), ('처음', 4), ('높이', 4), ('생각', 4), ('고정', 4), ('구입', 4), ('정전기', 3), ('색도', 3), ('밀리', 3), ('사진', 3), ('싸이', 3), ('부분', 3), ('질감', 3), ('고무', 3), ('기숙사', 3), ('필요', 3), ('슈퍼', 3), ('블루', 3), ('만족', 3), ('이상', 3), ('퀄리티', 3), ('주문', 3), ('만족도', 3), ('면도', 3)] |
부정 속성 |
[('사이즈', 34), ('색상', 29), ('조금', 25), ('커버', 22), ('매트리스', 18), ('언급', 16), ('세탁', 15), ('느낌', 12), ('명시', 10), ('싱글', 10), ('냄새', 9), ('부분', 8), ('문장', 8), ('배송', 8), ('사진', 7), ('건조기', 7), ('실밥', 7), ('가격', 7), ('높이', 7), ('타이', 6), ('확인', 6), ('먼지', 6), ('생각', 6), ('실제', 6), ('누빔', 5), ('알러지', 5), ('패드', 5), ('살짝', 5), ('해당', 5), ('슈퍼', 5), ('침대', 5), ('재질', 5), ('수', 5), ('교환', 5), ('밀림', 4), ('이전', 4), ('비교', 4), ('보풀', 4), ('효과', 4), ('구체', 4), ('크게', 4), ('우려', 4), ('어려움', 4), ('색깔', 4), ('매트', 4), ('잘못', 4), ('약간', 4), ('보임', 4), ('트함', 3), ('별로', 3), ('크기', 3), ('네이비', 3), ('진드기', 3), ('이불', 3), ('화면', 3), ('예상', 3), ('박음질', 3), ('반품', 3), ('처리', 3), ('선택', 3), ('미정', 3), ('경우', 3), ('시간', 3), ('원단', 3), ('커서', 3), ('경험', 3), ('흰색', 3), ('대한', 3), ('짐', 3), ('자주', 3), ('표현', 3), ('현상', 2), ('발생', 2), ('케어', 2), ('박스', 2), ('전체', 2), ('성능', 2), ('폴리', 2), ('기대', 2), ('불가', 2), ('보라색', 2), ('촉감', 2), ('불편', 2), ('얼룩', 2), ('빡빡', 2), ('아쉬움', 2), ('연한', 2), ('그레이', 2), ('실수', 2), ('검은색', 2), ('색감', 2), ('쨍함', 2), ('핑크색', 2), ('그닥', 2), ('거의', 2), ('소재', 2), ('피부', 2), ('사람', 2), ('트리스', 2), ('처음', 2)] |
정보 속성 |
[('색상', 66), ('커버', 58), ('사이즈', 53), ('매트리스', 47), ('가능', 46), ('침대', 37), ('세탁', 34), ('가격', 34), ('예정', 26), ('배송', 23), ('만족', 20), ('아이', 18), ('주문', 17), ('누빔', 16), ('적합', 16), ('추가', 15), ('소재', 14), ('품질', 13), ('촉감', 13), ('대비', 12), ('교체', 12), ('그레이', 12), ('알러지', 12), ('싱글', 12), ('마음', 12), ('느낌', 11), ('케어', 11), ('패드', 11), ('크기', 10), ('컬러', 10), ('효과', 10), ('이불', 10), ('매트', 10), ('가성', 10), ('아들', 10), ('구입', 9), ('선택', 9), ('방지', 9), ('추천', 9), ('분위기', 9), ('의사', 9), ('전반', 9), ('여름', 9), ('화면', 8), ('피부', 8), ('자주', 8), ('먼지', 8), ('순면', 8), ('매우', 8), ('경험', 8), ('보임', 8), ('실제', 7), ('기능', 7), ('필요', 7), ('차콜', 7), ('색깔', 7), ('기숙', 7), ('블루', 6), ('진드기', 6), ('다음', 6), ('재질', 6), ('부분', 6), ('슈퍼', 6), ('원단', 6), ('다른', 6), ('개', 6), ('화이트', 5), ('확인', 5), ('일치', 5), ('디자인', 5), ('변형', 5), ('걱정', 5), ('상태', 5), ('모두', 5), ('세탁기', 5), ('생각', 5), ('제작', 5), ('바로', 5), ('조금', 5), ('표현', 5), ('중', 5), ('움', 5), ('전체', 4), ('여유', 4), ('건조기', 4), ('블랙', 4), ('바느질', 4), ('두운', 4), ('교환', 4), ('사람', 4), ('다시', 4), ('마감', 4), ('밀리', 4), ('번갈아', 4), ('기분', 4), ('대한', 4), ('핑크색', 4), ('사진', 4), ('보라색', 4), ('오염', 4)] |
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