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Innovation&Hurdles/BusinessPlanning
[INH03-101] '스팀청소기' 관련 주요 키워드 분석(1) - BRAService
inhae 2024. 1. 29. 06:45온라인 마켓에서 판매되고 있는 '스팀청소기' 중에서 임의의 상품에 대해,
사용자의 리뷰 데이터를 기반으로 긍정적인 속성과 부정적인 속성, 정보성 속성으로 구분하여
각각의 속성에 대해 사용자가 표현한 키워드의 빈도를 분석함
[목차]
- 평점 분포
- 평점별 키워드 분석
- 속성별 키워드 분석
[평점 분포]
Score | ReviewNumber |
All | 2000 |
1 | 24 |
2 | 19 |
3 | 87 |
4 | 301 |
5 | 1569 |
[평점별 키워드 분석]
구분 | 내용 |
평점 전체 | |
[('바닥', 434), ('걸레', 326), ('배송', 278), ('가격', 187), ('생각', 186), ('물통', 161), ('물걸레', 157), ('길이', 155), ('정말', 145), ('조금', 143), ('디자인', 141), ('한번', 140), ('구입', 136), ('느낌', 132), ('아주', 126), ('조절', 122), ('고장', 121), ('예전', 112), ('처음', 106), ('정도', 106), ('손잡이', 102), ('바로', 100), ('부분', 100), ('가성', 96), ('역시', 95), ('다시', 94), ('만족', 92), ('추천', 88), ('진짜', 86), ('모델', 86), ('성능', 84), ('단계', 84), ('물통이', 84), ('고민', 84), ('후기', 83), ('허리', 82), ('걸레질', 81), ('때', 79), ('주문', 78), ('대비', 77), ('기능', 75), ('보고', 75), ('빵빵', 74), ('마음', 70), ('코드', 69), ('거실', 68), ('이번', 66), ('기분', 64), ('완전', 63), ('패드', 63), ('무게', 63), ('다만', 63), ('그냥', 62), ('조립', 62), ('금방', 61), ('물이', 61), ('무선', 59), ('좀', 58), ('기존', 55), ('일단', 54), ('최고', 54), ('것', 54), ('더', 54), ('다른', 53), ('하나', 52), ('자마자', 52), ('시간', 51), ('리뷰', 51), ('선물', 50), ('때문', 49), ('전선', 49), ('살균', 48), ('헤드', 45), ('소리', 45), ('물', 45), ('유선', 44), ('자주', 43), ('추가', 43), ('엄마', 42), ('계속', 42), ('기본', 41), ('매우', 40), ('얼룩', 39), ('분사', 38), ('마루', 38), ('선택', 37), ('듭니', 37), ('진작', 37), ('브랜드', 36), ('해도', 36), ('전체', 36), ('작동', 36), ('전이', 36), ('힘', 36), ('강아지', 35), ('이제', 35), ('이전', 35), ('밀대', 35), ('매일', 33), ('쓰기', 33)] | |
평점 5점 | |
[('바닥', 345), ('걸레', 227), ('배송', 224), ('가격', 141), ('생각', 140), ('정말', 130), ('물걸레', 127), ('디자인', 113), ('아주', 110), ('구입', 105), ('한번', 100), ('느낌', 100), ('물통', 95), ('조금', 92), ('역시', 87), ('예전', 86), ('고장', 84), ('처음', 83), ('추천', 82), ('만족', 82), ('조절', 82), ('가성', 77), ('길이', 75), ('정도', 75), ('바로', 74), ('고민', 73), ('진짜', 72), ('걸레질', 68), ('다시', 66), ('단계', 65), ('보고', 65), ('성능', 64), ('주문', 61), ('기능', 60), ('마음', 59), ('후기', 59), ('빵빵', 59), ('모델', 56), ('부분', 54), ('완전', 54), ('대비', 52), ('이번', 51), ('무게', 51), ('때', 51), ('무선', 50), ('최고', 49), ('패드', 49), ('기분', 49), ('물통이', 49), ('거실', 48), ('조립', 47), ('금방', 46), ('선물', 46), ('손잡이', 44), ('기존', 44), ('자마자', 43), ('시간', 42), ('다른', 41), ('하나', 41), ('다만', 40), ('살균', 40), ('것', 39), ('더', 39), ('일단', 38), ('엄마', 38), ('코드', 37), ('리뷰', 37), ('물이', 36), ('진작', 36), ('이제', 33), ('그냥', 33), ('선택', 33), ('마루', 33), ('얼룩', 33), ('유선', 33), ('분사', 32), ('자주', 32), ('소리', 32), ('물', 32), ('해도', 31), ('매일', 31), ('좀', 31), ('허리', 30), ('때문', 30), ('매우', 30), ('강아지', 29), ('매트', 29), ('이전', 29), ('추가', 29), ('작동', 29), ('듭니', 29), ('전선', 28), ('브랜드', 27), ('이사', 27), ('기본', 26), ('사서', 26), ('전이', 26), ('힘', 26), ('집', 26), ('약간', 25)] | |
평점 1 | |
[('손잡이', 12), ('허리', 11), ('걸레', 9), ('바닥', 9), ('물통', 8), ('부분', 8), ('그냥', 7), ('물이', 7), ('반품', 6), ('생각', 6), ('정도', 5), ('통화', 4), ('택배', 4), ('모델', 4), ('별로', 4), ('배송', 4), ('최악', 4), ('접수', 3), ('실컷', 3), ('후기', 3), ('길이', 3), ('이', 3), ('처음', 3), ('지경', 3), ('메이커', 3), ('느낌', 2), ('직접', 2), ('진짜', 2), ('신청', 2), ('기본', 2), ('달도', 2), ('이전', 2), ('물걸레', 2), ('다른', 2), ('계속', 2), ('걱정', 2), ('점도', 2), ('일단', 2), ('걸', 2), ('영상', 2), ('어쨌든', 2), ('뻑뻑', 2), ('매트', 2), ('려고', 2), ('오늘', 2), ('본체', 2), ('무마', 2), ('문의', 2), ('물기', 2), ('밀착', 2), ('부착', 2), ('전선', 2), ('고리', 2), ('완전', 2), ('구입', 2), ('제일', 2), ('품질', 2), ('하나', 2), ('나름', 2), ('보고', 2), ('번은', 2), ('거치', 2), ('겨우', 2), ('마음', 2), ('한번', 2), ('사지', 2), ('물건', 2), ('정말', 2), ('엄마', 2), ('키', 2), ('고장', 2), ('줄', 2), ('무리', 2), ('금방', 2), ('십만원', 2), ('검수', 2), ('중고', 2), ('때', 2), ('먼지', 2), ('더', 2), ('조금', 1), ('하단', 1), ('부가', 1), ('예약', 1), ('본인', 1), ('비용', 1), ('선불', 1), ('어이', 1), ('대기업', 1), ('주소', 1), ('영수증', 1), ('달라', 1), ('내', 1), ('업체', 1), ('회수', 1), ('물어', 1), ('소주', 1), ('대체', 1), ('뭐', 1), ('달', 1)] |
[속성별 키워드 분석]
구분 | 내용 |
긍정 속성 | |
[('바닥', 155), ('효과', 145), ('배송', 144), ('디자인', 103), ('기능', 97), ('성능', 90), ('가능', 85), ('가격', 81), ('조절', 52), ('걸레', 50), ('가성', 41), ('수', 41), ('조립', 35), ('느낌', 35), ('신뢰', 33), ('무게', 30), ('매우', 30), ('빵빵', 29), ('살균', 29), ('제거', 27), ('물걸레', 25), ('대비', 24), ('단계', 23), ('걸레질', 22), ('작동', 20), ('모델', 20), ('휴대', 19), ('이전', 19), ('분사', 18), ('얼룩', 18), ('때', 18), ('시간', 17), ('가지', 16), ('먼지', 16), ('아주', 16), ('속도', 15), ('개선', 14), ('심플', 14), ('물통', 14), ('헤드', 13), ('패드', 13), ('효율', 13), ('길이', 12), ('바로', 12), ('후기', 12), ('브랜드', 11), ('제공', 11), ('처음', 11), ('마음', 11), ('때문', 11), ('고장', 11), ('품질', 11), ('것', 11), ('기본', 10), ('극세사', 10), ('다른', 10), ('거실', 10), ('물', 10), ('후', 10), ('사용자', 9), ('분리', 9), ('용법', 9), ('최고', 9), ('집안', 9), ('기분', 9), ('도착', 9), ('선택', 8), ('만족도', 8), ('확인', 8), ('업그레이드', 8), ('예전', 8), ('구성', 8), ('힘', 8), ('쉬움', 7), ('고정', 7), ('가열', 7), ('슬림', 7), ('금방', 7), ('밀림', 7), ('리뷰', 7), ('추천', 7), ('교체', 7), ('강아지', 7), ('발자국', 7), ('필요', 7), ('대한', 7), ('동안', 7), ('소독', 7), ('능력', 7), ('사람', 7), ('선물', 7), ('마루', 7), ('열', 7), ('밀리', 6), ('무선', 6), ('물통이', 6), ('향상', 6), ('쓰기', 6), ('경험', 6), ('언급', 6)] | |
부정 속성 | |
[('길이', 111), ('조금', 83), ('걸레', 83), ('세부', 80), ('물통', 75), ('언급', 73), ('물통이', 71), ('손잡이', 68), ('바닥', 58), ('수', 57), ('대한', 53), ('허리', 50), ('조절', 45), ('추가', 41), ('코드', 40), ('기능', 38), ('자주', 34), ('전선', 34), ('부분', 34), ('이전', 32), ('물이', 31), ('아쉬움', 31), ('처음', 31), ('용량', 30), ('문제', 29), ('어려움', 27), ('내용', 26), ('성능', 26), ('때', 25), ('물걸레', 24), ('무선', 23), ('것', 23), ('때문', 22), ('약간', 22), ('유선', 22), ('패드', 20), ('사람', 20), ('다른', 20), ('물', 20), ('힘', 19), ('소리', 18), ('선', 18), ('느낌', 17), ('상세', 17), ('고장', 17), ('효과', 16), ('여러', 16), ('시간', 16), ('높이', 15), ('무게', 15), ('실제', 14), ('경우', 14), ('중간', 14), ('밀대', 14), ('제한', 13), ('가격', 13), ('크기', 13), ('물기', 13), ('해당', 13), ('파악', 13), ('발생', 12), ('구성', 12), ('배송', 12), ('공간', 12), ('전이', 12), ('더', 12), ('헤드', 11), ('정도', 11), ('확인', 11), ('생각', 11), ('원선', 10), ('부족', 10), ('기존', 10), ('본체', 10), ('연결', 10), ('정리', 10), ('작동', 10), ('소음', 10), ('먼지', 10), ('자국', 10), ('평가', 10), ('아픔', 10), ('후', 10), ('함', 10), ('무거워', 9), ('제거', 9), ('모델', 9), ('불편', 9), ('단계', 9), ('비교', 9), ('뻑뻑', 9), ('장단점', 9), ('고정', 9), ('보충', 9), ('번', 9), ('구입', 8), ('경험', 8), ('걸레질', 8), ('얼룩', 8), ('콘센트', 8)] | |
정보 속성 | |
[('바닥', 113), ('가격', 103), ('효과', 95), ('기능', 92), ('걸레', 84), ('추천', 74), ('성능', 61), ('배송', 55), ('구입', 53), ('이전', 51), ('수', 50), ('디자인', 49), ('가능', 48), ('사용자', 47), ('대비', 44), ('언급', 43), ('길이', 43), ('물통', 42), ('리뷰', 42), ('모델', 42), ('물걸레', 41), ('추가', 41), ('고장', 40), ('조절', 35), ('브랜드', 34), ('대한', 34), ('다른', 34), ('주문', 32), ('예정', 32), ('가성', 31), ('것', 31), ('경험', 30), ('매우', 29), ('다시', 29), ('패드', 28), ('처음', 27), ('해당', 27), ('느낌', 26), ('무게', 26), ('제공', 25), ('사람', 25), ('무선', 25), ('선택', 23), ('시간', 23), ('단계', 22), ('선물', 22), ('비교', 22), ('함', 22), ('제거', 21), ('후', 21), ('때', 21), ('손잡이', 20), ('후기', 20), ('기존', 20), ('확인', 19), ('조금', 19), ('결과', 18), ('자주', 18), ('예전', 18), ('작동', 18), ('조립', 17), ('크기', 17), ('걸레질', 17), ('문제', 17), ('가지', 17), ('엄마', 17), ('생각', 17), ('물', 17), ('만족도', 16), ('개선', 16), ('코드', 16), ('번', 16), ('필요', 15), ('살균', 15), ('마음', 15), ('정도', 15), ('헤드', 14), ('유선', 14), ('평가', 14), ('내용', 14), ('거실', 13), ('먼지', 13), ('물통이', 13), ('고민', 13), ('만족', 13), ('마루', 13), ('이', 13), ('더', 13), ('용감', 12), ('강아지', 12), ('상태', 12), ('방법', 12), ('극세사', 12), ('포함', 12), ('이번', 12), ('소독', 11), ('동안', 11), ('부분', 11), ('용법', 11), ('용량', 11)] |
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